Peer Reviewed Journal
A dynamic model of price competition and promotion in prescription drug markets
Abhik Roy
33 Marketing Letters 577-591 April, 2022 (2022)
Education
- BTECH, Indian Institute of Technology
- MBA, Indian University of Management
- PHD, University of Calif-Los Angeles
Organization
- Marketing
Office Location
- Lender School of Business 208
Mail Drop
- SB-DNF
Selected Publications
Faculty Workshop
The Interaction between Corporate Social Responsibility (CSR) and Corporate Perceived Ethicality (CPE)
Abhik Roy
Adamas University Web Conference on Indian perspectives on Administration during the Covid-19 Pandemic , Kolkata, India (Webinar with participants from India and the US) (2020)