Quinnipiac University
Commonly Searched Terms
Popular Resources
Quinnipiac University
Anthony K. Asare

Anthony K. Asare

Professor of Marketing

Faculty Coordinator of the Bach of Business Admin Program

Anthony K. Asare

Professor of Marketing

Faculty Coordinator of the Bach of Business Admin Program

Education

  • BA, University of Cape Coast
  • MBA, University of Massachusetts-Amherst
  • PHD, University of Massachusetts-Amherst

Organization

  • Marketing

Office Location

  • Lender School of Business 205

Mail Drop

  • SB-DNF

Courses

Selected Publications

Peer Reviewed Journal

What makes me click?” The effects of images and color in consumer-based pandemic health messages

Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor

Vol 31(2) Journal of Marketing Theory and Practice 173-184 (2023)

Peer Reviewed Journal

"What makes me click?” The effects of images and color in consumer-based pandemic health messages

Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor

Journal of Marketing Theory and Practice DOI: 10.1080/10696679.2022.2039875 Published online 04-06-2022 (2022)

Peer Reviewed Journal

Healthcare System Innovation: The Case of Adoption of Telemedicine in Ghana.

Asare, A., Bannor, R., Yawson, R. M., & Bawole, J. N.

International Journal of Business and Systems Research https://doi.org/10.1504/IJBSR.2022.10040286 (2022)

Peer Reviewed Presentations

What makes me Click? Advertising Images in the Context of High Severity Diseases,

Asare, A., Chowdhury, G.T., Norberg, P., Kang, J., Bannor, R.,

Northeastern Decision Sciences Institute, Cambridge, MA. (2020)