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Quinnipiac University
Anthony K. Asare

Anthony K. Asare

Professor of Marketing

Faculty Coordinator of the Bach of Business Admin Program

Anthony K. Asare

Professor of Marketing

Faculty Coordinator of the Bach of Business Admin Program

Education

  • BA, University of Cape Coast
  • MBA, University of Massachusetts-Amherst
  • PHD, University of Massachusetts-Amherst

Organization

  • Marketing

Office Location

  • Lender School of Business 205

Mail Drop

  • SB-DNF

Courses

Selected Publications

Peer Reviewed Presentations

The Impact of Pet Attachment on Consumers’ Response to Human Product Advertisements that Include Animals

Asare, Anthony., Chowdhury, G.Tilottama., Norberg, Patricia., Nguyen, Hans.,

American Marketing Association’s Summer Academic Conference, Boston (2024)

Peer Reviewed Journal

Healthcare innovation adoption in Africa: the case of long-lasting insecticide nets in Ghana using protection motivation theory

Richard Bannor and Anthony Asare

DOI: 10.1080/08870446.2024.2413361 Psychology & Health (2024)

Peer Reviewed Journal

What makes me click?” The effects of images and color in consumer-based pandemic health messages

Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor

Vol 31(2) Journal of Marketing Theory and Practice 173-184 (2023)

Peer Reviewed Journal

"What makes me click?” The effects of images and color in consumer-based pandemic health messages

Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor

Journal of Marketing Theory and Practice DOI: 10.1080/10696679.2022.2039875 Published online 04-06-2022 (2022)

Peer Reviewed Journal

Healthcare System Innovation: The Case of Adoption of Telemedicine in Ghana.

Asare, A., Bannor, R., Yawson, R. M., & Bawole, J. N.

International Journal of Business and Systems Research https://doi.org/10.1504/IJBSR.2022.10040286 (2022)