Ben Liu

Ben S Liu

Professor Emeritus

He is Professor of Marketing, his primary areas of teaching are MBA645 Marketing Decision Making, MK612 New Product Development, MK334 Product and Price Management, MK201 Principles of Marketing. Primary areas of research include Branding, Cross-culture, Distribution Channel, High-Tech Marketing, Negotiation, New Product Strategy, and Service Research. Among numerous publication, he also won several excellence awards for some of the papers.

Before joining Quinnipiac in 2007, Professor Liu was Associate Professor at Butler University, Assistant Professor at University of Illiniois at Urbana-Champaign, Visiting Professor at Washington University in St. Louis since 1991. Before coming to USA for graduate study in 1986, he had 9-year business experience as Application Engineer, Marketing Manager, Purchasing Supervisor, and Managing Director, respectively, in several manufacturing & international trade companies.

Professor Liu enjoys classic music and also serves in several Christian organizations and churches as Board Member, Elder and Preacher.

Education

MA, Trinity Evangelical Divinity School
PHD, SUNY University at Buffalo

Areas of Expertise

Marketing
International Business
Technology & Innovation Management

Organization

Marketing

Mail Drop

SB-DNF

Selected Publications

Peer Reviewed Proceedings

Smart home based on Internet of Things and ethical issues

Victor Chang, Zhi Wang, Qianwen Ariel Xu, Lewis Golightly, Ben Liu and Mitra Arami

3'rd International Conference on Finance, Economics, Management, and IT Business (FEMIB) , Online Streaming April 25-26, 2021 (2021)

Peer Reviewed Proceedings

Homicide Network Detection Based on Social Network Analysis

Victor Chang, Yeqing Mou, Qianwen Ariel Xu and Ben S.C. Liu

6'th International Conference of Internet of Things, Big Data and Security (IoTBDS) , Online Streaming, April 23-25, 2021 (2021)

Peer Reviewed Journal

The Market Challenge of Wind Turbine Industry-Renewable Energy in PR China and Germany

Chang, V., Chen, Y., Zhang, J., Xu, Q. A., Baudier, P. and Liu. B.S.C.

166, No. 120631 Technological Forecasting and Social Change 1-15 May (Online February 06) 2021 (2021)

Peer Reviewed Journal

Augmented reality is human-like: How the humanizing experience inspires destination brand love

Huang, T.L. & Liu, B.S.C.

170, No. 120853. Technological Forecasting and Social Change 1-10 September (Online June 04) 2021 (2021)

Peer Reviewed Journal

Impact of O2O Platform Multihoming and Vertical Integration on Performance of Local Service Firms - A Quantile Regression Approach

Wan, X., Wang N., and Liu, B.

30(5) Internet Research 1583-1610 May (2020)

Peer Reviewed Journal

Towards an Effective Negotiation Modeling: Investigating Transboundary Disputes with Cases of Lower Possibilities

Chang, V., Liu, B., Sudharshan, D., Xu, Q.W.

In print Technological Forecasting and Social Change In print December (2020)

Peer Reviewed Journal

A New Product Development of the iOS-Based Ordering Systems for Smart Cities

Chang, V., Liddle, J., Xu, Q.W. and Liu, B.

In print Library Hi Tech In print December (2020)