Peer Reviewed Journal
From Goods-Dominant Logic to Service-Dominant Logic? Service, Capitalism and Service Socialism
Tadajewski, M. and Jones, D.G.B.
21 (1) Marketing Theory 113-133 March 2021 (2021)
Peer Reviewed Journal
Tadajewski, M. and Jones, D.G.B.
21 (1) Marketing Theory 113-133 March 2021 (2021)