Tilottama Ghosh Chowdhury
Professor of Marketing
Tilottama Ghosh Chowdhury
Professor of Marketing
Education
- BS, University of Calcutta
- MS, Bond University
- PHD, University of Connecticut
Organization
- Marketing
Office Location
- Lender School of Business 207
Mail Drop
- SB-DNF
Quinnipiac Today
Selected Publications
Peer Reviewed Presentations
The Role of Self-efficacy in the Case of Attitude towards ESAs and ESA owners: Protecting Individual Well-being
Tilottama G. Chowdhury, Zaheer Munshi, and Emelin Gustafsson
American Marketing Association Winter Conference, Virtual (2024)
Peer Reviewed Journal
Word-of-Mouth Endorsements and Goal Type in Service Advertising
Tilottama G. Chowdhury, Dorin Micu, Mahfuj Munshi, and Camelia Micu
12 (1) International Journal of Marketing and Business Communication (2023)
Peer Reviewed Presentations
Social Media Influencers, Impulsive Behavior Tendencies, and Cognitive Dissonance: Some Preliminary Evidence
Khushi Agnish, Tilottama G. Chowdhury, and Mohammad Elahee
American Marketing Association Summer Conference, San Francisco, USA (2023)
Peer Reviewed Presentations
Prospects and Perils of Applications of Artificial Intelligence to Higher Education in Business
Mohammad Elahee, Li Shen, and Tilottama G. Chowdhury
Academy of International Business U.S. Northeast Chapter Annual Conference, Rhode Island, USA (2023)
Peer Reviewed Presentations
The Global Role of Brand Influencer Partnerships and Sponsored Cause in case of Luxury versus Non-luxury Brands
DesRoberts, Nathan, Chowdhury, Tilottama G.
Academy of International Business U.S. Northeast Chapter Annual Conference, Washington DC (2022)
Peer Reviewed Presentations
The Role of Income and Impulse Buying Tendencies for Cognitive Dissonance in Purchases Motivated by Social Media Influencers: Why Buy if Regret?
Agnish, Khushi, Chowdhury, Tilottama G., Elahee, Mohammad
Academy of International Business U.S. Northeast Chapter Annual Conference, Washington DC (2022)
Peer Reviewed Presentations
Consumer Response to Disturbing Over-The-Counter DNA Test Results: The Impact of Self-Efficacy and Counseling
Schramm, Mary, Chowdhury, Tilottama G.
AMA Marketing and Public Policy Conference, Virtual (2022)
Peer Reviewed Journal
What Makes Me Click?” The Effects of Images and Color in Consumer-based Pandemic Health Messages
Tilottama G. Chowdhury, Patricia Norberg, Asare, Anthony K, Jun Kang, Richard Bannor
https://doi.org/10.1080/10696679.2022.2039875 Journal of Marketing Theory and Practice (2022)
Peer Reviewed Journal
Maximizers and Satisficers, Can’t Choose and Can’t Reject!
Adwait Khare, Tilottama G. Chowdhury, and Jeremy Morgan
Journal of Business Research (2021)
Peer Reviewed Journal
Different Women, Different Viewpoints: Age, Traits and Women’s reaction to Advertisements
Branchik, Blaine, Tilottama G. Chowdhury, and Jennifer Sacco
Journal of Consumer Marketing (2021)
Peer Reviewed Journal
Patient participation: the impact of diagnosis and individual characteristics
Schramm, Mary E., Tilottama G. Chowdhury, Myra Odenwaelder, and Eunice A. Lisk
The Service Industries Journal (2021)
Peer Reviewed Presentations
Are Gay Men Straight Men? Differences in Consumption Patterns Between Gay and Heterosexual Male Consumers
Branchik, B. and Chowdhury, T. G.
American Marketing Association Conference, Virtual (2020)
Peer Reviewed Presentations
What makes me Click? Advertising Images in the Context of High Severity Diseases
Asare, A., Chowdhury, T. G., Norberg, P., Kang, J. and Bannor, R.
NEDSI (2020)
Peer Reviewed Presentations
Goal Type and Word of Mouth’s Tie Strength in Service Advertising: The Role of Perceived Risk
Chowdhury, T. G., Munshi, M., Micu, C. and Micu, D
American Marketing Association Conference, Virtual (2020)
Peer Reviewed Journal
Categorization Flexibility and Unconventional Choices: Is Life an Adventure?
Chowdhury, T. G., and Murshed, F.
European Journal of Marketing June 2020 (2020)