The program will offer three distinct tracks designed to teach students the business side of sports, eSports or entertainment. A dynamic, career-driven curriculum matched with applied course projects and internship opportunities will help students develop the necessary skill set to successfully manage behind-the-scenes functions such as marketing, finance, event management and facility management.

“This program has been carefully designed to provide students with the skill sets necessary for success in sports, eSports and entertainment management roles in the 21st century,” said Tuvana Rua, an associate professor of management and program director.

The program is unique as it prepares students for careers in these fields with hands-on experiences thanks to internships and other experiential learning opportunities on campus through Quinnipiac’s Division I athletic teams, the eSports Club and its events and competitions, as well as other clubs and outlets such as student-run TV shows, podcasts and a public relations firm through the School of Communications.

“Additionally, the program is the only one in the country with an opportunity for an accelerated dual degree in talent management and law," Rua added. "Graduates of this program will be prepared to become agents who can legally represent talent in the fields of sports, eSports and entertainment during contract negotiations.” 

Sports, eSports and entertainment industries are experiencing stratospheric growth with demand for digital producers, media planners, social media strategists, marketing managers, communications managers and general managers.

"Quinnipiac's Talent Management degree combines the excellence of our Schools of Business, Communication, and Arts and Sciences to prepare students for cutting edge, growth careers,” said Holly Raider, dean of the School of Business. “This interdisciplinary major exemplifies our innovative spirit and future-orientation.”

Quinnipiac talent management students will learn state of the art data analytics in addition to business acumen, critical thinking skills, analytical skills, communication skills and cultural adaptability that prepares them to thrive in these 21st-century careers.