Exciting advances in technology have made personalized medicine a reality. Surgical robots and other innovations have revolutionized medical procedures, and wearable electronic devices have enabled physicians to monitor medical conditions from afar. Marketing these products requires versatile thinkers who can blend scientific knowledge with business acumen and a captivating message.
Program Overview
There is no better time than now to be part of the biomedical industry, and our innovative BS in Biomedical Marketing positions you at the forefront of this exciting field. Our unique program — the only one of its kind — combines the same foundational courses found in our marketing major with focused electives in drug development, the health care system, biomedical marketing strategy and other specialized topics.
Understanding the fundamentals of business, marketing and the science behind biomedical products gives you a distinct advantage as you enter the workforce. You will receive a thorough grounding in key subjects such as drug development, chemistry, biology, the health care system and biomedical marketing strategy.
You may choose a career marketing the latest diagnostic equipment, medical devices and medications for top biotech or pharmaceutical companies. On the other hand, your strong business background leaves the door open for job opportunities in many other industries as well. Our biomedical marketing graduates are working at leading biomedical companies including Stryker, Medtronic, Johnson & Johnson, Aetna, and Insulet.
Professional exposure is a major focus in the biomedical marketing major, and you‘ll have access to regular networking and career events that bring you face to face with alumni and other professionals in the biomedical industry. Internships are required for every student, and our career development team will work closely with you to find one that aligns with your goals and interests. Our students have interned at companies such as Olympus, Stryker, and Abbott.
