BS in Marketing

Marketing

On Campus

The client has developed a great music app, a totally organic cereal or an ergonomic running shoe. Now, it’s your job to figure out how to get it in front of people who will love it. That’s where an innovative marketing strategy comes into play.

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Program Overview

Apple. Nike. Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits rely heavily on marketing to reach their target audiences and promote their products or services. We’ll prepare you for a wide range of careers in technology, advertising, retail, government and more.

You’ll learn to analyze exciting trends and changes in the marketplace, build a strong foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to reach your audience with print, digital, TV, social media and other platforms.

In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help you develop the leadership skills, strategic thinking and problem solving you need to succeed.

$140K Rewarding Career

The median annual salary for marketing managers is $140,040. (U.S. Bureau of Labor Statistics, 2023)

100% Success Rate

Percentage of our 2022 program graduates who are employed, are pursuing graduate study or are starting their own companies six months after graduation.

+22% In Demand

The projected percent change in employment for market research analysts and marketing specialists from 2020 to 2030. (U.S. Bureau of Labor Statistics, 2021)

Develop an expertise in different areas of marketing

Students have the option of pursuing the generalized Marketing Management Concentration, which has broad-based coverage of marketing that can be applied to a wide range of career paths or specialize in:

The Marketing Research and Analytics Concentration is designed for students that want a heavier emphasis on quantitative methods. The concentration leverages the resources in the Marketing Insights Lab. Electives include Data Mining, Web Analytics, Social Media Analytics, Game Theory and Econometrics.

Sales is a common entry-level career path for students majoring in marketing. The Sales and Negotiation Concentration includes courses in sales and business-to-business marketing as well as electives in negotiations, communications, data visualization and leadership. The concentration leverages resources in the Sales Center.

The Digital, Mobile and Social Media Marketing Concentration is built on the foundation of the marketing core with specialized courses in digital marketing and marketing analytics. Within the concentration, students can take electives that align with their interests and career goals. Electives are available in mobile application development, web development, entrepreneurship and analytics.

The Fashion Marketing Concentration focuses on specialized courses in fashion marketing, fashion buying and fashion merchandising. Sustainability, brand promotion and digital marketing are important considerations in fashion. Electives in each of these areas are available to students in the Fashion Marketing Concentration. Fashion electives can also be completed as part of a study abroad program.

The Sports and Entertainment Marketing Concentration is built on the marketing core with specialized courses in sports and entertainment marketing as well as brand promotion. Electives include selected courses from the Sports Studies minor such as Sports Law, Sports Management and Sports Economics.

Marketing Insights and Behavioral Research Lab

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As a part of the Innovation Hub, Quinnipiac’s Marketing Insights and Behavioral Research Lab fosters a dynamic and collaborative research environment dedicated to advancing knowledge, innovation and societal impact.

The lab houses cutting-edge equipment and software to design, execute, manage and schedule studies. Along with 10 dedicated workstations and two high-powered laptops, the lab has a variety of software to drive academic understanding and practical implications of behavioral research.

Undergraduate students in the marketing program who have an interest in marketing/behavioral research and demonstrate the qualities sought for the fellows program are invited to apply for intensive independent research studies for class credit.

Learn more about the lab

Faculty Spotlight

Marketing professor draws on consumer behavior expertise to form lasting connections with students

Across a 21-year teaching career at Quinnipiac, Patricia Norberg, professor of marketing and director of the marketing insights and behavioral research lab, has helped countless students stay ahead of the curve in understanding consumer behavior.

She likens the challenge of anticipating and embracing consumer trends to the job of a teacher. Learners aren’t the same year by year or decade by decade. You have to meet them where they are.

Norberg finds joy in the process.

“You have to look at it as a puzzle, that every generation is a new puzzle,” Norberg said. “And since I like puzzles, I say, ‘OK, how to put these pieces together? How do we make it work? … You can’t just look at them as students. You have to think about the world that they live in and what they need to succeed in the professional world they’re about to enter.”

Read the full story on Quinnipiac Today

A Day in the Life

Day in the Life of Anna Kiernan video thumbnail, plays video — Are you interested in pursuing a degree in marketing? Follow Anna Kiernan '24, a marketing major, as she shows you what her day is like, and how she is involved on campus.

Video: Day in the Life Game Forum 2023 Day 1 — Join Morgan Murray ’23, MBA ’24 as she experiences Day 1 of GAME Forum XII.

Video: Day in the Life Game Forum 2023 Day 2 — Join Morgan Murray ’23, MBA ’24 as she experiences Day 2 of GAME Forum XII.

Career Paths

Our BS in Marketing positions you for a growing number of specialized and in-demand opportunities. Graduates gain valuable skills suited for a wide array of potential careers.

Avg. Salary $135,300

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Avg. Salary $63,790

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Avg. Salary $46,643

Marketing associates generally work in entry-level positions on a marketing team in industries such as health care and entertainment. They might conduct research, edit marketing copy, follow industry trends, collect data on customer demographics, forecast marketing and sales trends, assess the satisfaction of employees and customers, and find and implement advertising needs.

Avg. Salary $63,423

A brand strategist helps a company identify its target market and seeks to determine the best way to positively interact with that target market so that consumers respond favorably to the products offered by the company.

Avg. Salary $48,375

Sales representatives sell products and services for a company, either directly to consumers or to other businesses.

Career-Building Resources

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Design your career path

With an abundance of career-focused information and resources, the career advisers within the School of Business support students as they expand their professional networks and attract the attention of prestigious employers.

Learn more about career development

Proven Network

As interns, our students do far more than observe. Thanks to a deep network of partnerships, our students make themselves indispensable to some of the best marketing agencies, sports teams and consumer product companies in the Northeast.

The first impressions our students give are lasting ones, and the companies they intern for recognize them for their work ethic, adaptability and creativity. In many cases, they are offered full-time positions by the end of their internships, or upon graduation.

Indeed.com, Account Executive
Acquia, Accounts Payable Specialist
The TJX Companies, Inc., Allocation Analyst
Prudential Financial, Annuities Sales Associate
Hearts & Science, Assistant Strategist, Social
ADP, Associate District Manager
TEKsystems, Business Analyst & Project Manager

Nielsen, Client Strategy Associate
Anheuser-Busch, Contemporary Marketing
IBM, Digital Strategist for Hybrid Cloud
Advance Storage Products, Human Resource Coordinator
Pratt & Whitney, Materials Management Development Program
StriveIV, Medical Sales Representative
Ogilvy, Program Associate

Build your network

Quinnipiac's chapter of the American Marketing Association is an effective medium for the exchange and distribution of information about policies, problems and business methods that relate specifically to marketing and advertising.

The club sponsors trips to marketing events and conferences, and regularly hosts speakers to express their views on the world of business. These engagements will give you opportunities to learn from leaders in the field while building a solid network to launch your career.

Innovation Hub

The Innovation Hub provides students with a uniquely collaborative and interdisciplinary opportunity by bringing together the university’s innovation ecosystem. It delivers dedicated spaces — physical ones and virtual ones — that spark exciting new ways to create 21st-century solutions and act as an incubator for entrepreneurial pursuits across the university.

Learn more about the Innovation Hub