BS in Marketing Curriculum
The BS in Marketing requires the completion of 122 credits as outlined below:
| Code | Title | Credits |
|---|---|---|
| Business Core Curriculum | ||
| Complete the Business Core Curriculum | 43 | |
| University Curriculum | ||
| Complete the University Curriculum for School of Business | 34 | |
| Marketing Core | ||
| MK 210 | Consumer Behavior and Marketing Communications | 3 |
| MK 320 | Marketing Research | 3 |
| MK 334 | Product, Pricing and Distribution Strategy | 3 |
| MK 401 | Marketing Practicum | 3 |
| Concentration Core 1 | 6 | |
| Concentration Electives | 6 | |
| Open Electives | ||
| Complete 21 credits | 21 | |
| Total Credits | 122 | |
- 1
Must complete Marketing Core and choose one of the six Concentrations
Marketing Management
Marketing Research and Analytics
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Marketing Analytics | ||
| Advanced Research Methodologies and Analytical Techniques | ||
| Concentration Electives | ||
| Take two of the following | ||
| Programming With Python | ||
| Data Mining for Business Insights | ||
| Web Analytics | ||
| Social Media Analytics | ||
| Game Theory | ||
| Econometrics | ||
| Advanced Econometrics | ||
| Business Internship | ||
Sales and Negotiation
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Professional Selling and Sales Management | ||
| Business-To-Business Marketing | ||
| Concentration Electives | ||
| Negotiation Electives - Take one of the following | ||
| Negotiations and Problem Solving | ||
| Negotiating Internationally | ||
| Communication & Leadership Electives - Take one of the following | ||
| Public Speaking: Principles and Practice | ||
| Data Visualization | ||
| Managing People, Projects and Change | ||
| Power and Politics of Leadership | ||
| Business Internship | ||
Digital, Mobile, and Social Media Marketing
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Digital Marketing and Electronic Channels of Distribution | ||
| Marketing Analytics | ||
| Concentration Electives | ||
| Complete one of the following groups of electives: | ||
Digital Media Group - Take two of the following | ||
| Rapid Application Development | ||
| Client-Side Web Development | ||
| Server-Side Web Development | ||
Analytics Group - Take two of the following | ||
| Business Internship | ||
| Web Analytics | ||
| Advanced Research Methodologies and Analytical Techniques | ||
Entrepreneurship Group | ||
| Introduction to Entrepreneurial Thinking and Practice | ||
| Creating Digital Businesses | ||
Fashion Marketing
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Fashion Marketing | ||
| Fashion Buying and Merchandising | ||
| Concentration Electives | ||
| Take two of the following | ||
| Advertising and Integrated Brand Promotion | ||
| Digital Marketing and Electronic Channels of Distribution | ||
| Sustainability, Marketing and Corporate Social Responsibility | ||
| ReFashion: Sustainable Fashion in an International Setting | ||
| Business Internship | ||
Sports and Entertainment Marketing
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Sports and Entertainment Marketing | ||
| Advertising and Integrated Brand Promotion | ||
| Concentration Electives | ||
| Take two of the following | ||
| Sports Economics | ||
| The Business of Music | ||
| Sports Law | ||
| Sports Leadership | ||
| Sports Management | ||
| Business Internship | ||