BA in Advertising and Integrated Communications Curriculum
Students majoring in Advertising and Integrated Communications must meet the following requirements for graduation:
| Code | Title | Credits |
|---|---|---|
| University Curriculum 1 | 46 | |
| Required School of Communications core courses | ||
| COM 120 | Media Industries and Trends | 3 |
| COM 130 | Visual Design | 3 |
| COM 140 | Storytelling | 3 |
| School of Communications requirements | ||
| Global Issues and Cultures, select two courses | 6 | |
| Additional courses outside the major or minor, at the 200 level or higher | 6 | |
| Seminars for Success | ||
| COM 101 | Communications First-Year Seminar | 1 |
| COM 201 | Media Career Development | 1 |
| Required major courses | ||
| ADPR 102 | Introduction to Advertising and Integrated Communications | 3 |
| ADPR 201 | Writing for Advertising and Public Relations | 3 |
| ADPR 215 | Web, Mobile & Interactive Design | 3 |
| ADPR 320 | Strategies for Social Media | 3 |
| ADPR 332 | Communication Research & Analytics | 3 |
| ADPR 335 | Media Planning | 3 |
| ADPR 410 | Branding Strategies | 3 |
| ADPR 485 | Advertising and Integrated Communications Campaigns | 3 |
| COM 490 | Communications Career Internship | 3 |
| ADPR elective | ||
| Any course in Department of Advertising and Public Relations | 3 | |
| Open elective | ||
| Any School of Communications elective | 3 | |
| Minor courses | 18 | |
| Total Credits | 120 | |
- 1
All students must complete the 46 credits of the University Curriculum. Students majoring in Advertising and Integrated Communications will complete their Integrative Capstone Requirement within the major with ADPR 485. In place of those credits, the student will select an additional unrestricted course in the University Curriculum.
Minor Requirement
All students majoring in advertising and integrated communications are required to complete a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in advertising and integrated communications may not minor within the Department of Advertising and Public Relations, in the advertising and public relations minor.