BA in Public Relations Curriculum
Students majoring in Public Relations must meet the following requirements for graduation:
| Code | Title | Credits |
|---|---|---|
| University Curriculum 1 | 46 | |
| Required School of Communications core courses | ||
| COM 120 | Media Industries and Trends | 3 |
| COM 130 | Visual Design | 3 |
| COM 140 | Storytelling | 3 |
| School of Communications Requirements | ||
| Global Issues and Cultures, select two courses | 6 | |
| Additional courses outside the major or minor, at the 200 level or higher | 6 | |
| Seminars for Success | ||
| COM 101 | Communications First-Year Seminar | 1 |
| COM 201 | Media Career Development | 1 |
| Required major courses | ||
| ADPR 101 | Intro to Public Relations | 3 |
| ADPR 201 | Writing for Advertising and Public Relations | 3 |
| ADPR 332 | Communication Research & Analytics | 3 |
| MSS 340 | Communications Law and Policy | 3 |
| ADPR 450 | Crisis Communication Management | 3 |
| ADPR 495 | Public Relations Campaigns | 3 |
| COM 490 | Communications Career Internship | 3 |
| Electives | ||
| Select three ADPR electives such as: | 9 | |
| Introduction to Advertising and Integrated Communications | ||
| Web, Mobile & Interactive Design | ||
| Persuasion | ||
| Public Relations Management | ||
| Public Diplomacy | ||
| Sports Public Relations (sps 311) | ||
| Strategies for Social Media | ||
| Media Planning | ||
| Corporate Public Relations | ||
| Nonprofit Public Relations | ||
| Global Public Relations Management | ||
| Health Communication | ||
| Event Planning | ||
| Media Relations | ||
| Special Topics | ||
| Bateman Competition Research | ||
| Bateman Competition Campaigns | ||
| The Agency | ||
| Branding Strategies | ||
Other courses with chair's approval | ||
| Open elective | ||
| Select any School of Communications elective | 3 | |
| Minor Courses | 18 | |
| Total Credits | 120 | |
- 1
All students must complete the 46 credits of the University Curriculum. Students majoring in Public Relations will complete their Integrative Capstone Requirement within the major with ADPR 495. In place of those credits, the student will select an additional unrestricted course in the University Curriculum.
Minor Requirement
All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in public relations may not minor within the Department of Advertising and Public Relations, in the advertising and public relations minor.