In today's digital landscape, social media plays a pivotal role in marketing, community outreach and audience engagement across almost all industries. This certificate will prepare students with the essential skills required for success in the digital age and ensure they are well-prepared to thrive in professions where social media proficiency is in high-demand.
Influence audiences, brands and behaviors
By earning the Social Media Strategist Undergraduate Certificate, students will build expertise across key responsibilities of social media professionals, including content creation, community management, analytics, digital marketing and strategic planning.
Throughout the 9-credit program, students will create compelling and engaging content suitable for various social media platforms by integrating text, photos, video, and graphics. They will also explore strategies to manage online communities, engage with followers and handle feedback or comments.
In addition to hands-on platform management, courses will introduce students to key performance and engagement metrics, enabling them to make data-driven decisions that will be beneficial for internships and jobs across the private and public sectors.
